"It's important to get the right people. It's even more important to repel the wrong people." Palmer Luckey explains the idea behind their "Don't Work for Anduril" recruiting campaign: "When you're doing something early, and it's really crazy and new, you only get the true believers—the people who are there because they want to be. They believe in what you're doing, and they could be making more money elsewhere." "We did a commercial where we showed people how you have to go out in the field, work in the dirt, your hours are unpredictable, and you might see your family—you also might not." "There's a guy in the ad, and he complains throughout the ad about how awful it is. And then, at the end, he says, 'Don't work at Anduril.'" Source: @PalmerLuckey on @a16zcrypto